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Connect Facebook Leads To CRM For Seamless Integration

Connect Facebook Lead Ads, match your form fields, and route incoming leads into the CRM.

Video Walkthrough18 Guide Steps

Watch The Walkthrough

In This Guide
  1. Introduce Facebook CRM Integration
  2. Access Facebook Lead Ads Integration
  3. Connect Business Page To Ads
  4. Navigate To Lead Capture Rerouting
  5. Edit Facebook Lead Routing Settings
  6. Create Or Use Facebook Lead Form
  7. Start With Prebuilt Form Template
  8. Choose Form Template
  9. Customize Contact Form Fields
  10. Match Your Facebook Form Questions
  11. Name Facebook Lead Form
  12. Proceed Through Form Setup Steps
  13. Add Notifications And Save
  14. Connect Facebook Form To Ad
  15. Select Facebook Lead Form
  16. Map And Save Field Questions
  17. Confirm Form Link Status
  18. Confirm CRM Connection

Follow The Steps

Introduce Facebook CRM Integration

In this video, we're going to show you how to connect your Facebook account and Facebook leads into the CRM. First, you want to come down and expand settings.

Step 01: Introduce Facebook CRM Integration · Tap To Enlarge

Access Facebook Lead Ads Integration

Navigate over to integrations. Inside integrations, you'll want to review your Facebook lead ads.

Step 02: Access Facebook Lead Ads Integration · Tap To Enlarge

Connect Business Page To Ads

Connect your Facebook business page and select the page used for your ads.

Step 03: Connect Business Page To Ads · Tap To Enlarge

Navigate To Lead Capture Rerouting

Navigate over to lead capture. Inside of lead capture, you'll go to routing.

Step 04: Navigate To Lead Capture Rerouting · Tap To Enlarge

Edit Facebook Lead Routing Settings

Once you're inside routing, you'll go to Facebook leads, click the pencil icon, confirm you're in your correct pipeline and stage, and then hit reroute existing contacts to the stage. Hit save routing and you'll see a green notification allow rerouting.

Step 05: Edit Facebook Lead Routing Settings · Tap To Enlarge

Create Or Use Facebook Lead Form

Come back to your lead forms. In this video, we already have the form created from Facebook, but you'll want to create a form either starting from scratch or from templates.

Step 06: Create Or Use Facebook Lead Form · Tap To Enlarge

Start With Prebuilt Form Template

Select Start With A Prebuilt Form.

Step 07: Start With Prebuilt Form Template · Tap To Enlarge

Choose Form Template

Select Choose Template.

Step 08: Choose Form Template · Tap To Enlarge

Customize Contact Form Fields

In this example, we chose the contact form, and then we added three multi-choice questions that match the Facebook form that the ad is being run with.

Step 09: Customize Contact Form Fields · Tap To Enlarge

Match Your Facebook Form Questions

Make sure the questions and answer choices match the Facebook form used in your ad.

Step 10: Match Your Facebook Form Questions · Tap To Enlarge

Name Facebook Lead Form

Then, hit next. Name your Facebook form the form that's being used in your Facebook ad.

Step 11: Name Facebook Lead Form · Tap To Enlarge

Proceed Through Form Setup Steps

Once you've named your form, hit next. Hit next again.

Step 12: Proceed Through Form Setup Steps · Tap To Enlarge

Add Notifications And Save

Turn on the notifications you want, then save the form.

Step 13: Add Notifications And Save · Tap To Enlarge

Connect Facebook Form To Ad

You'll go to connect Facebook form. Choose the Facebook ad that the form is being used with.

Step 14: Connect Facebook Form To Ad · Tap To Enlarge

Select Facebook Lead Form

Here, we've found the form that was used and choose select

Step 15: Select Facebook Lead Form · Tap To Enlarge

Map And Save Field Questions

Map any fields that did not map automatically, then save the mapping.

Step 16: Map And Save Field Questions · Tap To Enlarge

Confirm Form Link Status

After you save mapping, you'll receive a green "currently linked" notification.

Step 17: Confirm Form Link Status · Tap To Enlarge

Confirm CRM Connection

Confirm the Facebook form is linked to the CRM. Incoming leads will use the pipeline and stage selected in your routing settings.

Step 18: Confirm CRM Connection · Tap To Enlarge
Screenshot Detail · Scroll To Explore